Pekka Niittyvirta

Greetings from Helsinki

Pekka Niittyvirta

Pekka Niittyvirta was born on November 27, 1974 in Helsinki, Finland. His artistic work often deals with consequences of human actions, whether they are related with the society, technology, environment or the financial market. He uses photography and video as a material in various ways to depict a situation or phenomenon. Niittyvirta’s works do not necessarily rely on traditional imaging processes alone. Incorporating various digital, biological and chemical processes, they address such issues as the problems of technology and information society. Pekka 
Niittyvirta has exhibited his work since 1999 in Finland and internationally in both solo and group shows.

Photography series “Greetings from Helsinki” is an extraordinary documentation of real daily events that his city is staging on the daily basis. Originally, the project included 10 000 free postcards distributed around Helsinki’s cafes, bars, etc.

It is the most sincere collection of post cards that were produced by a real connoisseur of his own town. Guidebooks to Finland tell us that it is the best place to invest: no earthquakes, no floods, stable economy. Something remains unsaid. And here comes N. Pekka with his insights about 4 seasons that are similar to each other, weekend nights, when earth starts quaking under feet of some, and lots of cheap beer available just across the Finnish Gulf in the brotherly Tallinn.